How to end a time wasting sales call?

Photo by Robby van Moor
I bet everyone gets called by salespeople, who offer life insurance, health magazine or real estate. These calls often happen when we are busy, so they really disturb us a lot. The worst thing is that in most cases we have absolutely no interest in these products we are being offered, but at the same time we just cannot end these calls.
If you will ask me how I personally handle these situations, then I will say that there is always a possibility to hang up the phone. When you are using a cellular phone, then you have to just press one button and you will stop wasting your time. For being sure that I do not miss an offer that is useful for me (actually I have never had any salesperson calling me and offering anything I am interested in), I would ask right away, what service or product you are offering to me. If there is no straight answer I will firmly ask him to tell me and if I do not get it in a few seconds I would say:”No, thanks. I am not interested in your offer. Good Bye!” and hang up immediately. If I get the answer then there is 99.99% probability that I will end that call in the same way.
Still, most people do not want to handle these situations in a similar way. They will think that it is impolite to do it so. And so it happens that they get into long conversation with the salesperson. Some people even like talking to them, but isn’t there any better uses for our time. Still, the time flies and at some point we want to end the call, but it may seem to be difficult.
There is always a possibility to firmly refuse and hang up (or even hang up without saying anything). But if you do not want to use it, then I will offer you some strategies that will work:
- Say that you have already purchased that product. It will work for the most cases, except if the salesperson starts offering you another product, which usually does not happen.
- Tell repetitively that you are not going to buy the product. Do not give any arguments. If the salesman asks for them, just repeat that you are not going to buy. If you have told him that you are not going to buy five times in a row then there is a high probability that he will give up.
- Anticipate the salesman. If a salesman talks to you endless about how good his products are then interrupt his monologue by saying that you are not interested in his offer. If you could anticipate the point the salesman is driving and tell it to him before he reaches to it in his monologue, then many salesmen feel defeated and end the call.
- Do not ask questions. If you start asking questions about the offer, then you give the salesperson the possibility to answer them and you will get deep into the conversation.
- Pretend that you have to answer an other call. At least it will allow you to end the conversation for that time although it may happen that you are called again by the same sales person.
And still, there is always a possibility to simply hang up the phone. Salesmen get that kind of an experience regularly and they do not take it as insulting. In fact, if you are not going to buy anyway and you finish the call quickly, then you do a favor to that salesman as it helps to save his time too and he can use it for calling to the next prospect.



My name is Kristjan-Olari Leping. I am a speed reading trainer. I have an associated professor position at the University of Tartu, am a policy analyst in a policy research center, I am a trainer and I am involved in many other business projects. 